Architecture, Engineering, Construction & Building Products
Meridian Capital Advises Coast to Coast Turf on Its Sale to AstroTurf
Published December 18, 2024
Meridian Capital LLC (“Meridian”), a Seattle-based leading middle market investment bank and M&A advisory firm, is pleased to announce the successful acquisition of its client, Coast to Coast Turf, LLC (“Coast to Coast”, “C2C”, or the “Company”) by AstroTurf, a subsidiary of SportGroup.
Founded in 2014, Coast to Coast is a family-owned installer and distributor of commercial synthetic turf fields and related products in the Pacific Northwest. With a commitment to quality and reliability, Coast to Coast has established itself as a trusted name and leader in the market, offering installation, replacement, maintenance, and repair services for prominent customers across the Pacific Northwest.
Under the continued leadership of Steve Webb, C2C President, customers will continue to receive industry-leading services throughout the Northwest. By combining Coast to Coast’s local expertise and outstanding legacy with AstroTurf’s national scale and cutting-edge technology, this partnership will elevate the customer experience and strengthen the Company’s ability to deliver world-class projects. This acquisition expands AstroTurf’s presence in the Northwest, with Coast to Coast Turf now serving as its official construction arm for Washington, Oregon, Montana, and Idaho.
Steve Webb, founder and President of Coast to Coast Turf, said, “With AstroTurf’s resources and support, Coast to Coast Turf will maintain its exceptional service while offering an expanded portfolio of products and expertise to meet the evolving needs of customers. By combining Coast to Coast Turf’s local expertise and outstanding legacy with AstroTurf’s national scale and cutting-edge technology, this partnership will elevate the customer experience and strengthen our ability to deliver world-class projects.”
Steve added, “We can say, without hesitation, that Meridian exceeded our expectations in managing the sale of our business. This was not a decision we made lightly, and Meridian was exceptional in balancing both the emotional and intellectual aspects of the process. They listened, advised, and ultimately partnered us with what we believe to be the perfect fit for our company’s future.”
Brandon Leyert, Director at Meridian Capital stated, “It was an honor to advise the Coast to Coast Team through this significant milestone. Steve and Kathy Webb have built an exceptional Company with a remarkable track record of growth, and we’re excited to see what Coast to Coast will continue to accomplish with AstroTurf.”
Meridian Capital served as the exclusive financial advisor to Coast to Coast Turf on the transaction. Northwest Venture Law provided legal advisory services.
Coast to Coast’s partnership with AstroTurf and SportGroup represents continued momentum for Meridian’s Residential, Commercial, and Industrial Services Practice. Other recent transactions include:
- MC Plumbing’s acquisition by the SEER Group
- Rubicon’s Growth Investment from Corbel Partners
- Mercurio’s acquisition by Turnpoint Services
Members of the Meridian Capital transaction team:
Brandon Leyert
Director
bleyert@meridianib.com
(425) 736-8867
Winnie Lee
Associate
wlee@meridianib.com
(909) 538-9917
Gavin Prentice
Analyst
gprentice@meridianib.com
(206) 495-8807
For more information, please contact:
About Meridian Capital
Meridian Capital LLC is a leading independent middle market M&A advisory firm with locations in Seattle, Salt Lake City, the Bay Area, and Portland. Meridian has served as a trusted advisor to business owners on complex corporate finance, M&A and strategic challenges for over 29 years. The firm differentiates itself through its deep industry insights, highly customized service approach, and end-to-end commitment to execution. With a unique combination of financial, transactional, and operational professionals on your side, Meridian offers the depth and breadth of experience required to serve leading middle market companies in multiple sectors including aerospace defense & space, food, beverage & agribusiness, business services, consumer, diversified industrials, engineering & construction, building products, technology, and telecommunications. Meridian also offers clients unparalleled cross-border capabilities through its REACH M&A Partners network.
