Consumer Products
Spring 2025
Baby & Juvenile Products M&A Market Update, Spring 2025
M&A in baby and juvenile products is holding strong, with 58 deals in the last year (median size $18.2 M). Despite a 1.0× drop in valuation multiples, EBITDA margins rose to 10.9% and revenue declines eased to –1%. Tech-enabled, sustainable brands—especially those with domestic supply chains and loyal customers—still fetch premiums. With investor interest high, founders should consider strategic opportunities now.
Trends Driving M&A for Consumer
Report Summary
M&A activity in the baby and juvenile products sector remains resilient, with 58 transactions over the past 12 months and a median deal size of $18.2M. While valuation multiples compressed by 1.0x year-over-year, operating performance improved – EBITDA margins rose to 10.9% and revenue declines narrowed from -6% to just -1%. Brands delivering durable, sustainable, and tech-enabled products continue to command premium valuations, especially those with domestic supply chains and strong consumer loyalty. As investor appetite remains strong for category leaders, now is an opportune time for founders to explore strategic options.
Consumer M&A TRENDS
Key Highlights
- Industry Trends & Benchmarking
- Baby & Juvenile Products M&A Activity and Valuation Trends
- CLA Meridian Capital Consumer Practice Overview
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