Technology
Q2 2025
Digital Marketing and AdTech Market Update, Q2 2025
Meridian Capital’s Q2 2025 update shows AI-driven personalization, cookieless tracking, and cross-platform programmatic growth fueling a $1 trillion ad market, with digital at 73% of total spend. AdTech M&A jumped 73% year over year as buyers shift to privacy-first, omnichannel strategies.
Trends Driving M&A for Technology
Report Summary
Meridian Capital’s comprehensive Digital Marketing and AdTech Market Update for Q2, 2025 highlights how AI-driven personalization, cookieless tracking, and cross-platform programmatic growth are fueling a projected $1 trillion global advertising industry, with digital expected to account for 73% of total spend. Download the report to uncover key trends, market valuations, and deal activity, including a 73% year-over-year surge in AdTech M&A and how strategic buyers are adapting to a privacy-first, omnichannel future.
Technology M&A TRENDS
Key Highlights
- Trends in Digital Marketing and AdTech
- Digital Marketing and AdTech Sector Valuation Environment
- Recent Digital Marketing and AdTech Transaction Activity
- Meridian Capital Technology Investment Banking Overview
